These days, it seems difficult to bring up anything in lifestyle or business that doesn’t hit a sensitive spot on a hot button issue. In an age where information and opinions are constantly shared, sometimes it seems the easiest thing to do is ignore the issues all together.
However, a few restaurant chains are taking a different approach. Rather than combat hot topics or overtly insert them into marketing campaigns, these restaurants are considering the holistic perspective—the idea that where we go, how we get there, what we eat, and how the food is made, is all connected.
Some national chains such as Burger King, Starbucks, and Just Salad have begun including carbon emissions information on their menus, much like we list calories and other nutritional data.
This information is correlated to the World Resources Institute estimates that “the per-meal threshold is based upon a maximum recommended daily carbon footprint for a person’s diet, which is 38% smaller than the current average.” These statistics are configured based on the goals of world leaders.
National Restaurant News reported on this new movement, including a slideshow of various restaurant chains who are implementing this practice in one way or another.
Our restaurant consultants know that many smaller regional and independent restaurants have long been subscribing to local and sustainable ingredients and specifications. This is a positive step forward in creating better solutions for the industry. Not only are these national chains bringing forth new ideas and technologies, they are addressing consumer preferences and social responsibility.
National Restaurant Consultants team has the resources and experience to assist operators with guidance and information for your respective operation, Contact us for more information.
