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Add Craft Distilleries to Your Liquor Program

Why National Restaurant Consultants recommends including new craft distillers on your menus

By Sarah Ann Noel - March 1, 2018

Last year, VinePair named the top ten distillery tasting rooms in the country, picking out spots in Seattle, Brooklyn, Chicago, and Minneapolis--plus our own Golden Moon Distillery, right up the street from the National Restaurant Consultant offices in Golden, Colorado. While Colorado has long been known for its craft beer scene, it's craft distilleries our restaurant consultants are paying attention to now.

"Craft distilleries are growing by 30 percent every year," says National Restaurant Consultants president, David Kincheloe. "They need to be a part of a restaurant's liquor program."

It's all part of the finer, simpler things movement--the trend that has diners looking for the purest, most expertly crafted ingredients and products for the richest experience. We've seen it in the farm-to-table movement in restaurants, with a lot of special diets thrown in for good measure. And we've certainly seen it in craft beer, and now most guests will expect to find a local brew on your beer lists. With the extreme growth in craft distilleries, if it isn't happening in your establishment yet, it's just a matter of time before guests are asking for a local, craft whiskey, gin, or other spirit.

If you're in the Colorado area, you probably know well of Stranahan's and Laws whiskeys. A few other Colorado distilleries that are making a big name for themselves: Spirit Hound in Lyons; Elkins in Estes Park; Denver Distillery on South Broadway; and Mile High Spirits in RiNo.

Our restaurant consultants have expertise in liquor licensing, cocktail creation, and specialized tap systems. If you have questions about integrating more craft offerings into your menus, contact a restaurant consultant today.

Photo by Annie Spratt on Unsplash