As we enter this season of celebration and gratitude, it's easy to forget how many there are in our communities that will not feel the warmth of the holiday season. Part of being a great restaurant, a place people love to discover and come back to, is being a part of the community. Our restaurant consultants think there are many ways to do this, but the holiday season presents a special opportunity to give back.
Charity during the holidays doesn't have to mean a large chunk out of your budget (although, keep in mind, it can also be a plentiful time of year for your business if you plan and market correctly). In Denver, Denver Rescue Mission
is often looking for volunteers to servce meals, or you could participate in the Turkey Drive
and invite guests to do the same. Last year, Eater Denver took a look at all the good restaurants were doing around the community
It's not just Denver with needs, nor is it only Denver with businesses looking to invest in their communities and give back during the holidays. The Webstaurant Store
each have blogged about ways that restaurants, specifically, can help.
When we as businesses choose to pay attention to needs, not only are we caring for our neighbors, but it's a great way to engage guests and invite them to do the same. It shows the spirit and personality of your business, demonstrates your commitment to the people who support you, and ultimately brings humans together for a bigger cause. Sure, it's good for business, and you can feel good about it too.
For more ideas about how to change up your business plan for the holiday season, contact a restaurant consultant today.
Photo by Rohan G