Like it or not, social media is the medium of the times, and our restaurant consultants think your restaurant should use it to your fullest advantage. Through hashtags and geotagging, Instagram is home to like-minded communities--communities of people who might LOVE what you have to offer, if only they knew. Sure, social media is confusing, time consuming, and a hopeful shot-in-the-dark; but it also has changed the restaurant industry
We've taken you through the gamete of the platforms you can use and what is best for restaurants. And like anything else rooted in technology, those things have changed. Transformed. Progressed. Phased out. Not too long ago, Instagram changed their algorithms. Users no longer view content in a chronological feed, rather are fed content from the accounts with which the have or are most likely to interact. The greatly affects the reach of your static account--your grid. You can pay to boost posts (a feature added since Facebook took over); but it's really most important to make sure your grid is a brilliant snapshot of your restaurant brand and experience
. Pay for reach, blast fantastic content, and, according to Later, make sure you're set up like a business using social media
: Enable the business account. Use the geotags. Engage users with hashtags and comments.
Aside from a professional account, the next best way to increase your reach, in spite of the new Instagram algorithms? Use those Instagram Stories! More and more, social media is going the way of video. And with a more temporary life, disappearing video mediums, like Instagram Stories and Snapchat, you can be more personal, more casual, and really communicate a brand personality. You're not convinced? Here are 13 Reasons Why Instagram Stories is it
Our branding and social media teams can help your restaurant with your online presence and Instagram strategies. Contact a restaurant consultant
to find out more. And while you're at it, follow us on Instagram
Photo by Rob Hampson on Unsplash