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Denver Shake Shack
New York's favorite gourmet burger chain comes to the Mile High City
By Sarah Ann Noel - March 28, 2018
A couple of years ago, our restaurant consultants wrote about the rise of fast casuals, with proofs from Shake Shacks announcement it was going public. The famed New York City burger chain is now expanding across the United States, and we are pleased to see them make not one, but a few, homes in Denver.
It will come as no surprise that the first of the shacks has taken up in Denver's overwhelmingly popular RiNo neighborhood, a massive space right on Larimer. As a nod to its new hometown, the location has created an exclusive Green Chile CheddarSnack, just for its Colorado fans.
The best news is that Shake Shack isn't going to stop there. Just last month, Highlands Ranch saw the opening of their very own Shake Shack. And, the Know announced that Shake Shack (along with several other Denver favorites) has been "cleared for takeoff" at Denver International Airport.
What is evidenced in these openings is two-fold: first, these establishments continue to build Denver's burgeoning reputation as an elite United States foodie town. It also continues to prove the growth of new models--that even fast-casual dining can be a healthy, exciting experience. It takes attention to details; committment to fresh ingredients; and a grade-A marketing plan that catches the eyes of those in-the-know.
Congratulations again to Shake Shack, and welcome to Denver!
(Our restaurant consultants are always up-to-date on restaurant announcements and trends. For assistance with your restaurant, contact a restaurant consultant today.)
Photo via Shake Shack Instagram.